Name: No Rules Start-Up - No Rule Book
Price: 9.95 USD
Availability: InStock

Description

This informative No Rules Start-Up eBook (135 pages), commences with detailing some of the immense advantages creating the RIGHT eCommerce business can have over starting a traditional bricks-and-mortar retail operations. It then explores the personality attributes that can be developed to aid in helping you succeed. The next chapters will then delve into the technical aspects that are required for setting up your new business, explained in such a way to allow people unfamiliar with tech-speak, to fully understand what is required and where to go for additional assistance if required.

Here is the Table of Contents, giving a clear insight into what’s inside this book :

Part One – Decisions, Decisions

Stepping into the arena
Why not get a job?
Why not buy an existing business?
Retailer v e-Tailer
Tear up the rule book
But what product(s) to sell?
Finding your market
Does it scale?
Product viability
The numbers
Organising your finances
Financing your dream
Takeout from Part One

Part Two – Attributes of a Start-Up Creator

Attributes Defined
Self motivated and disciplined
Passionate
Executioner (with tenacity and resilience)
Creative
Calculated risk-taker
See failure as success
Sets big hairy audacious goals
Lifelong education
Takeout from Part Two

Part Three – The Process

The process
Building a great team
Naming your company
Websites explained
Website hosting
Website design
Website creation
Shopping carts
Payment gateways
Website responsiveness
Geeky (but necessary) tech
e-Mail – Setting up
eMail signatures
Word processing and spreadsheets
Good housekeeping
Product branding
Intellectual property
Takeout from Part Three

Part Four – Build and they will NOT come

A website is NOT enough
Establishing an internet presence
Monitoring your internet presence
Marketing
Don’t compete
Launching your business
Takeout from Part Four

Part Five – Ongoing tasks

Listening to your target audience
Measuring
Inventory and stock
Takeout from Part Five

Part Six – The NoRuleBook Community

My No Rules Start-Up story
Your No Rule Book story

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Loved it! Great Book with Actionable Steps

I loved this book!
Very easy and enjoyable to read, hard to put down, gives a lot a useful info.

I particularly enjoyed the "How to" chapter ("The Process" in the book). It gives actionable steps, things we can actually do to launch and run a business. Such as how and where to host a website, how shopping carts work, handle payments, intellectual property, etc.

Compared to other business books, I think this one gives a more down to Earth approach and more useful info. As opposed to other books that all seem to give the same advice and focus on mindset while not giving any concrete details.