Description
This informative No Rules Start-Up eBook (135 pages), commences with detailing some of the immense advantages creating the RIGHT eCommerce business can have over starting a traditional bricks-and-mortar retail operations. It then explores the personality attributes that can be developed to aid in helping you succeed. The next chapters will then delve into the technical aspects that are required for setting up your new business, explained in such a way to allow people unfamiliar with tech-speak, to fully understand what is required and where to go for additional assistance if required.
Here is the Table of Contents, giving a clear insight into what’s inside this book :
Part One – Decisions, Decisions
- Stepping into the arena
- Why not get a job?
- Why not buy an existing business?
- Retailer v e-Tailer
- Tear up the rule book
- But what product(s) to sell?
- Finding your market
- Does it scale?
- Product viability
- The numbers
- Organising your finances
- Financing your dream
- Takeout from Part One
Part Two – Attributes of a Start-Up Creator
- Attributes Defined
- Self motivated and disciplined
- Passionate
- Executioner (with tenacity and resilience)
- Creative
- Calculated risk-taker
- See failure as success
- Sets big hairy audacious goals
- Lifelong education
- Takeout from Part Two
Part Three – The Process
- The process
- Building a great team
- Naming your company
- Websites explained
- Website hosting
- Website design
- Website creation
- Shopping carts
- Payment gateways
- Website responsiveness
- Geeky (but necessary) tech
- e-Mail – Setting up
- eMail signatures
- Word processing and spreadsheets
- Good housekeeping
- Product branding
- Intellectual property
- Takeout from Part Three
Part Four – Build and they will NOT come
- A website is NOT enough
- Establishing an internet presence
- Monitoring your internet presence
- Marketing
- Don’t compete
- Launching your business
- Takeout from Part Four
Part Five – Ongoing tasks
- Listening to your target audience
- Measuring
- Inventory and stock
- Takeout from Part Five
Part Six – The NoRuleBook Community
- My No Rules Start-Up story
- Your No Rule Book story
