Start Here | NoRuleBook

A Different Way to Think about Work, Money and The Rules You Inherited

Most people don’t struggle because they lack motivation.
They struggle because they’re playing a game they never chose.

NoRuleBook exists for people who feel that something about the standard paths doesn’t
quite add up. Not because they want chaos. But because they want clarity.

This site explores how assumptions shape outcomes – in business, culture, money, and
personal decisions – and what happens when those assumptions stop being useful.

If you’re new here, this is where to begin.
The sampling below will give you the clearest sense of how this site thinks:

Foundational Thinking

Understand why outdated rules persist and how beliefs,
fears and social conditioning shape your choices.

Rule Breakers and Visionaries

Real stories of people who chose a different path.

Creating Demand Before Selling : Why The Smartest Businesses Give First

Hard Work Doesn’t Pay Off Anymore (Here’s What Does)

How to Identify the Unwritten Rules in Your Industry

Join The Movement

Ready to rewrite your own rulebook?
Subscribe for fresh insights and stories, or share your own experience.
We’re here to question the defaults and chart a new path together.

All Reviews 5.0

Submitted 1.0

Manual 5.0

Overall Rating

5.0 7 reviews

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Rachel Deveroux
2/10/2026
				Can really relate to the thinking in this book. Helped reinforce my belief in living the the now, rather than 'someday'  Great value for the insights I have gained. Thanks again.
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Mark Murphy
2/08/2026
				Great books. Thanks! Deserved of the 5-star review I give both these books. They have helped me out massively.
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Sarah Winstanley
1/07/2026
				A friend bought me both books as a gift. I started reading No Rule Book firstly, and, to be honest, couldn't stop. Crammed with wonderful thought that manage to give a great perspective on the importance of living life in the now. Retirement is indeed an illusion, Thanks for the joyful read. No-Rules-Start-Up has helped me develop the on-line business idea I have dreamed (and procrastinated) for at least 3 years. Now I have all the info to start.
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Mark Murray
1/04/2026
				A Must Read Was a great book showing how to prosper outside the box of living day to day within the tight rules of society. Showing that life can be appreciated within not so much on the outside but what we get taught in the universe growing up. I like how the writer encourages people to embrace the perceived negative feeling that being nervous brings as its shows you are pushing outside your comfort zone.
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Terry Thompson
11/15/2025
				Should Be A Best Seller I have been reading NoRuleBook over the past few days in the gaps of my days and nights. It’s a book that if only I had come across it at the start of my life it would have changed my world. I reckon it should be a mandatory read for everyone, young and old.
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Tysxun Aiolupotea
9/22/2025
				Wow. Thanks. Great book! Cool to see someone who has taken the steps outside of there comfort zone in order to free themselves! Travelling is a big WHY for me, so it was even cooler when reading about how he was able to travel to 96 countries so far! Very applicable for someone young like myself.
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Jojo Tout
2/08/2025
				Fantastic Read I found this book inspirational and validating. Thinking outside of normal, conventional ways can be hard to fathom when it’s something you want. This book gives you the framework to start. It’s also given me the push to create some BHAG’s (Big Hairy Audacious Goals).

If you feel like you want to view life differently, or even if you already do, but need a wee push, then this is a must read. 

Do it. You won’t regret it.